For financial wholesalers

Increase your sales & have a full calendar in 90 days

The exact marketing campaigns, processes, and AI tools to book more meetings and close more business — without working more or burning out.

  • Join 200+ of the top wholesalers in the industry
  • Thirty minutes with Matt, and he'll tell you if it isn't a fit
Matt DiFerdinando holding a sign reading Skyrocket Sales, Avoid Burnout
Matt DiFerdinando 20+ years in the field · 3 territories taken to #1

Video testimonials

Hear it from wholesalers in the Inner Circle

3:10

Ross had 170 registrations & 245 replay views on his first digital event. One advisor said it was the most valuable event he has ever attended.

3:31

Kevin landed 4 of the largest allocations in company history with the 5 step meeting process.

4:29

William had the best quarter of his career and had 100 advisors attend his in-person event using the event playbook.

2:34

Jacob booked 40+ meetings and filled his calendar with one of the email strategies in the email playbook.

Individual results, shared with permission. Results may vary and are not guaranteed.

The problem

If you are…

01

You are tired of having gaps in your calendar and running meetings with no clearly defined next steps?

02

You need the exact marketing campaigns, processes, and AI tools to book more meetings AND close more business without working more or burning out.

03

You are wholesaling alone and want to learn more about our community of 200+ wholesalers where we share what’s working in the field and grow together.

Book a call Thirty minutes, and you'll leave with a plan either way

The shift

Advisors are getting harder to reach.
The old playbook is dead.

The old playbook

Advisors are meeting fewer wholesalers. Partnering with fewer firms. Returning fewer calls.

What works now

The best wholesalers win meetings with top offices by adding value, then keep that door open by continuing to deliver it.

“I just delivered your how to get in front of 720 HNW clients in 12 months value add. 50+ advisors were fighting to talk to me after my lunch & learn.”

— Zac W. · Inner Circle Member

01 · Creative Marketing

Get meetings with top advisors who ignore other wholesalers' emails

We give you the exact creative campaigns so advisors respond to you when they won't respond to anyone else.

Campaign template · anatomy
ToAdvisor, top office in your territory
SubjectWritten to get opened, not to pitch
The opening — why them, why now
The value-add — what they get
The ask — one clear next step

Illustrative layout. The real templates are inside the Inner Circle, ready to deploy.

  • Done-for-you email templates ready to deploy in your territory this week
  • Strategies to build your brand and that get you in front of 20+ advisors in a single afternoon
  • Creative emails using psychology to get advisors to open and respond
02 · The Scheduling System

Fill your calendar every week without scrambling to book meetings

We give you a system so you know exactly who to contact, when, and why.

  • Have a reason to follow up with advisors vs. just “checking in”
  • Book 20–55 meetings per month consistently
  • Never let a top advisor go cold or get taken by a competitor again
Your week, built in advance
Mon
Top-office visit
Advisor 1:1
Follow-up block
Tue
Advisor 1:1
Advisor 1:1
Internal sync
Wed
Lunch & learn
Advisor 1:1
Advisor 1:1
Thu
Advisor 1:1
OSJ meeting
Advisor 1:1
Fri
Advisor 1:1
Re-engage cold
Advisor 1:1
Meetings booked
20–55 per month, consistently
Scrambling required
None

Illustrative week. Your territory, your advisors, same structure.

03 · The Meeting Process

Walk into every meeting prepared and walk out with identified opportunities

We give you a repeatable structure so every meeting ends with a clear next step vs. just a nice conversation.

The meeting arc
  1. 1 Before Prep built around where this advisor is in the relationship
  2. 2 Open Lead with the value-add, not the product
  3. 3 Middle Run the discovery process to uncover hidden opportunities
  4. 4 Close Proposal made, next meeting booked before you walk out

Illustrative structure. Your advisors, your products, same arc.

  • Know exactly how to prep and what to say based on where each advisor is in the relationship
  • Done-for-you value adds that make you the most valuable person in their practice
  • Discovery process to uncover hidden opportunities to close more business
  • Every meeting ends with a proposal and the next meeting booked before you walk out
04 · Event Strategy

Run events that 150+ advisors show up to

We give you the complete event playbook so every event fills your pipeline and builds your reputation as the #1 wholesaler in your territory.

Event campaign · done for you
Week −6Save-the-date campaign goes out
Week −4Invitation sequence + advisor outreach
Week −2Reminder wave · declines routed to 1:1s
Week −1Confirmations, venue, speaker, run-of-show
Event dayYou show up and deliver
Week +1Post-event follow-up sequence

Illustrative campaign. Your event, your territory, same structure.

  • Done-for-you marketing campaigns and post-event follow-up sequences
  • Creative event ideas that advisors actually want to attend
  • How to turn event declines into one-on-one meetings
  • How to use events to establish yourself as the go-to wholesaler in your territory
  • Strategies to drive attendance without blowing your budget
05 · The Death Star AI Workspace

Save 10+ hours a week with an AI workspace built for wholesalers

The Death Star is your AI workspace built specifically for wholesalers — handling advisor research, event planning, marketing campaigns, and relationship management all in one place.

  • Full advisor profile and personalized talking points before every meeting
  • Prep for any meeting in under 5 minutes — even when traveling
  • Writes all your marketing campaigns, not just event invitations
  • Researches venues and speakers, writes your full event campaign in 5 minutes
  • Researches every advisor for personalized outreach that gets meetings
  • Recommends gifts based on each advisor's profile
  • Tracks opportunities so nothing ever falls through the cracks

No AI to learn — get all the power of AI for your business without having to figure out how to use it.

Death Star · advisor brief

About them

Advisor
Practice focus
What they actually sell and to whom
Recent activity
What changed since you last met

What Death Star built for you

Talking points
Personalized, ready to use in the meeting
Outreach draft
Written for this advisor specifically
Marketing campaign
Written in full, ready to send
Gift idea
Matched to their profile
Open opportunities
Tracked, nothing dropped
Time to build
Under 5 minutes

Sample brief. No real advisor data shown.

What's included

Everything inside the Inner Circle

Everything you need to fill your calendar, dominate your territory, and build a career that doesn't depend on product performance.

Training Library10+ modules

10+ video modules for wholesaling mastery

Every system, script, and playbook — from building your brand, scheduling, events, the 5-step meeting process, and more.

AI PlatformIncluded

Death Star AI platform — free access included

Research any advisor, plan your events, generate marketing campaigns and personalized outreach in under 60 seconds.

Community200+ members

Private community of 200+ top wholesalers

Connect, share what's working, and get ideas from other top wholesalers.

Live CoachingMonthly

Live monthly coaching calls with Matt

Direct access every month. Bring your toughest territory challenges and leave with a clear next move.

The bonuses

Join today and get 6 free bonuses valued at over $8,000.

Everything below is included free with every Inner Circle membership.

Bonus 1$1,497

Event Playbook Library

12-month event calendar fully built. 6-week email campaigns, invitation sequences, scripts, and sponsor templates.

Included free
Bonus 2$497

Legends of Wholesaling Interview Series

Matt interviews top producers in the country to find out what's working — turned into actionable takeaways you can use immediately.

Included free
Bonus 3$1,500

Value-Add Library

Done-for-you resources you can bring to advisors to help them grow their practice.

Included free
Bonus 4$3,000

1-Hour Coaching Call with Matt

Matt maps your territory with you and identifies the highest-leverage moves to make first.

Included free
Bonus 5$999

Internal Wholesaler Playbook

Most wholesalers underutilize their internal. This playbook shows you exactly how to spot more opportunities and close more business together.

Included free
Bonus 6$997

The OSJ & Top Producer System

How to use OSJs and advisor relationships to get introduced to top producers, land meetings you couldn't book alone, and close faster.

Included free
What it adds up to
Event Playbook Library
$1,497
Legends of Wholesaling Interview Series
$497
Value-Add Library
$1,500
1-Hour Coaching Call with Matt
$3,000
Internal Wholesaler Playbook
$999
The OSJ & Top Producer System
$997
Total value$8,490
Included with membershipFree

The results

Join 200+ of the top wholesalers in the industry

Results from wholesalers part of the Inner Circle.

Individual results, self-reported by members. Results may vary and are not guaranteed.

$5M → $25M/month

Fifteen months after plugging into the 10X system, I'm doing ~$25M a month and I'm now one of the top producers on our team.

Annuity wholesaler
Self-reported by member
$8M → $16M/month

In 4 months I went from averaging about $8M a month to consistently doing $16M. Same territory, same lineup. The difference was having a system.

Annuities wholesaler, 4 months in
Self-reported by member
+$100M in 12 months

I've been wholesaling for over 30 years. In 12 months I added about $100M in new production by tightening my calendar, discovery, and follow-up the way Matt teaches.

30-year wholesaling veteran
Self-reported by member
130 advisors in one day

Saw 130 advisors in a single day using the Crumbl Cookie campaign. Most fun day I've had in my entire career.

Inner Circle member
Self-reported by member
$15K → $165K commission month

After implementing the playbook, I went from $15K to $165K in a single commission month. I never thought a change in process could move the needle that fast.

Inner Circle member
Self-reported by member
150 advisors per month

Before joining I was lucky to get 20 people to show up. Now 150 advisors are attending my events per month. The done-for-you playbooks changed everything.

Inner Circle member
Self-reported by member
1 email → meeting booked

Death Star found that my advisor posted about his Porsche collection on LinkedIn. The AI built a personalized outreach email referencing it — he replied within an hour. I got a meeting with someone I'd been trying to reach for months.

Inner Circle member
Self-reported by member

Results may vary and are not guaranteed. Names and firms withheld per financial industry compliance requirements.

The process

Join the Inner Circle in 3 easy steps

1

Book a call

Share your goals and challenges. He'll determine if the Inner Circle is the right fit for you.

2

Join & follow the onboarding program

If you're a fit, you'll receive a link to sign up & book your 1:1 coaching session. After you join, you'll receive onboarding emails to help you get started.

3

Join the monthly calls & watch the weekly videos

Engage with the community and stay up to date with what's working in the field.

Book a call Book the call and we start at step one

Who you'd be working with

Meet the Co-Founders

When you work with 10X Wholesaler, you're working directly with the person who built the system in 3 different territories and the person who knows how to roll it out and make it stick inside complex organizations.

Matt DiFerdinando

Matt DiFerdinando — “Matty D”

Co-Founder, Head of Wholesaler Strategy

Matt has spent 20+ years as an external wholesaler, taking three different territories from dead last to #1. Not because he had the hottest product or the easiest market, but because he built a repeatable way of working.

He created 10X Wholesaler after seeing the same problems everywhere: product-first messaging, empty or chaotic calendars, underused internals, and events that didn't move the needle. The frameworks in the Inner Circle and our enterprise programs come straight from:

  • Over two decades in the field
  • Ongoing conversations with top wholesalers about what's working now
  • Interviews with top advisors on why they say yes to one wholesaler and ignore another

If it doesn't work in the field, it doesn't make it into the program.

Christina DiFerdinando

Christina DiFerdinando

Co-Founder, COO

Christina's background is in healthcare and health-tech, where she worked inside an incubator that built and scaled technology for large healthcare organizations. Her specialty: driving adoption. She led teams responsible for getting busy professionals to actually use new tools, and for shaping product features and use cases around real-world workflows.

At 10X Wholesaler, Christina is responsible for making sure everything we teach is:

  • Simple to implement inside your existing tech stack
  • Easy for externals, internals, and leaders to adopt
  • Continuously improved based on data and feedback from the field
20+
Years in the field
3
Territories taken to #1
200+
Wholesalers in the Inner Circle

Questions

Frequently Asked Questions

How is the program delivered?

It's a digital course that is self-paced. You'll get access to video trainings, step-by-step playbooks, templates, scripts, and ongoing updates — all in one place you can log into anytime.

Does this work for my product type?

Yes. We have members across mutual funds, annuities, alternatives, structured notes, interval funds, and private market products. The system is built around advisor relationships — not product pitches. The Triangle Framework that drives everything is: Value + Relationship = Product Adoption. The business is the outcome, not the entry point. That works regardless of what you sell.

I just started a new territory. Is this the right time?

Honestly, it's the best time. The Inner Circle is specifically built for wholesalers building from scratch — identifying the right advisors to prioritize, establishing your brand fast in an unfamiliar market, and creating early wins that compound. Several of our highest-performing members joined in their first 60-90 days in a new role or territory.

What if I've been a Wholesaler for a while?

This isn't about starting from scratch — it's about scaling faster and smarter. Many experienced wholesalers hit a plateau because they rely on old-school tactics or repeat the same year without new growth.

The Blueprint shows you how to optimize what's already working, plug the gaps in your sales process, and add new strategies (like webinars and scalable value-adds) that your competition probably isn't using.

Will my firm pay for this?

Many do. About 60% of our members pay out of pocket because of the ROI — one new advisor relationship more than covers the annual cost. But a growing number of firms are covering all or part of the membership cost.

I'm already busy. I don't have time to add more to my plate.

The Inner Circle is built so it’s easy to implement. We provide you the exact scripts, campaigns, and processes so you can plug and play into your territory. All you need is 1-2 hours per week. The wholesalers who say they're too busy are usually the ones who need this most.

What does the first 60 days actually look like?

You start with a 1-hour kickoff call with Matt where he understands your goals, territory, and your challenges. Based on that call, he'll provide a recommendation on where to get started. By 60 days, most members have had at least one early win. We walk you through everything step by step — you're never figuring it out alone.

How is this different from other sales coaching programs?

Matt is still in the field. He's not a coach who left wholesaling 20 years ago and now teaches from a whiteboard. He built these systems while running his own territory, took three regions to #1, and has been refining the playbook weekly.

What if my firm has strict marketing compliance requirements?

The entire Inner Circle system is built around value-first content — advisor education, business-building resources, and relationship campaigns that don't mention product. Content that doesn't pitch product passes compliance review more easily. Several of our members at firms with the heaviest restrictions have found this to be one of the unexpected advantages of the system.

Why is this a subscription-based program?

Because wholesaling is always evolving. Markets shift, advisor expectations change, and what works today may not work tomorrow.

A subscription model allows me to continually update the program with fresh, field-tested strategies, weekly “What's Working” videos, and new tools so you're always ahead of the curve. Every month, you'll also receive:

  • Fresh marketing campaigns to plug directly into your business
  • Email templates that fill your pipeline and boost event attendance
  • Event ideas and calendars that attract high-value advisors
  • Exclusive interviews with top wholesalers and advisors so you can learn what's working for the best in the industry

That way, you'll never fall behind. Instead, you'll always have the most current and effective resources at your fingertips.

How much time will I need to dedicate each week?

The program is designed for busy wholesalers. Expect to dedicate about 1–2 hours per week to go through the material and apply it. Each lesson is focused, actionable, and designed to be implemented right away — so you can start seeing results quickly without overwhelming your schedule.

What kind of results can I expect?

Results vary by territory, product, and how consistently you implement. What we can tell you is what members have achieved: one member went from $15K to $165K in a single commission month after implementing the playbook. Another added $100M in new production over 12 months. A first-time event host generated 170 registrations and 80 replay views. 150–200 advisors per digital event is typical for active members.

I'm interested but the timing isn't perfect right now.

Timing is rarely perfect. What we know is that wholesalers who wait for the perfect moment usually spend another quarter doing the same thing and getting the same results.

The last word

The top wholesalers in the country are already inside.

You can keep doing what you're doing. Or you can join the Inner Circle that's helping 200+ wholesalers fill their calendars, dominate their territories, and build careers that don't depend on product performance.